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“Ultimately the only way out of this is through mass vaccination, so if we can have any impact on getting people to have the jab, then we’ll be really pleased”ĭumb Ways to Spread is available on YouTube, including a sing-along version with lyrics, and also across social media via the hashtag #dumbwaystospread. “We hope that Dumb Ways to Spread will be shared widely, as a fun but important message,” said Beti Bara, project coordinator and advertising student. Their common goal was a desire to help the public and their highly creative approach, especially for such sensitive messages around Covid, was exactly what was needed to make people smile a little. The whole project was completed in little over a month and although the students were unable to physically meet, they worked together, building trust and sharing ideas through video calls and online chat. She said: "A lot of my songs talk about themes such as emotions or mental health and I’m passionate about helping others, so I loved the idea.” The students also worked with Surrey-based singer/songwriter Eloise Kate, who gave the campaign its voice. Above all, I’m proud of the amazing team effort by the advertising and animation students.’ Receiving the award at The Drum’s event, BA Advertising Student Kyle Gale said: ‘I’m really delighted of what we’ve achieved, especially as it was during the pandemic. It's a humorous and catchy message that is likely to resonate with everyone and clearly caught the eye of the Chip Shop award judges. The fun animation highlights the careless ways that coronavirus can be transmitted, and also emphasises the benefits of vaccination.
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Up against professional creatives from leading advertising agencies, the UCA team won Best Parody, Best Vandalism of an Existing Ad and Best Use of Honesty for their catchy animation, Dumb Ways to Spread.ĭumb Ways To Spread, is based on the viral video hit, and cult classic, Dumb Ways to Die, and a timely reminder that we all need to stay Covid-alert as cases of the virus continue to rise. Song examples include the Polices Every Breath You Take and Somebodys Watching Me by Rockwell The dirty Lyrics: 5. A team of final-year students from the BA Advertising and BA Animation have seen success at The Drum’s annual Chip Shop Awards that recognises excellence in advertising.